Strategy Blueprint » Change Lanes

It's time to stop wasting time and money

Our strategy blueprint will take the guesswork out of your marketing, bringing clarity, control and confidence to the way you operate

Why you need to put strategy first

Many businesses that we work with begin by telling us that they need; “a new website”, “help with SEO & PPC” or “a new campaign”. Of course we are happy to help if they insist, but our first question is always, why? The answers vary but can be summarised as a reaction to one of the following:

They have been wasting time trying to sell to anyone and everyone
Their business doesn’t stand out from competitors and so is becoming commoditised
They’re not able to generate enough leads and are unclear on the tactics which are working
The leads they are attracting are simply the wrong types of clients

The issue is that these are all examples of challenges faced by a business lacking a strategic marketing plan. Attempting to fix these issues without resolving the root cause is likely to result in more inefficiencies and waste more valuable time and money.

As a business focused entirely on making our clients more successful we always advocate putting strategy before tactics. If you have experienced any of the challenges described and are aware that something needs to change then our Strategy Blueprint service is likely to be of interest.

★★★★★ 5/5

The strategic plan we received from Change Lanes was vital in maintaining control and direction of our marketing as the business grew to 25 staff

Ben Green

Founder - RunThrough UK

How does the process work?

The Strategy Blueprint is a significant piece of work which will take approximately 30 – 40 days to deliver depending on the scale of your business. Here is an outline of the steps involved:

Discovery Meeting – we use this call to get to know your business and your previous marketing efforts.
Messaging and Ideal Client Research – during this phase we will conduct research to understand what your key messaging should focus on and what your best clients look like. This research can be completed with yourself, your sales management or better still, with your clients directly. This is a critical stage which enables us to learn what your real competitive advantages are. As an outcome of the process you will receive access to interview summaries, ideal client profiles, and suggestions for core marketing messages.
Editorial plan – we will conduct keyword research around the products & services you offer. Combining this with insight gathered from your team we’ll build a content strategy that will map out 6-12 months of content that will fuel your marketing efforts.
Customer Flywheel – using our tried and tested approach we’ll help you create a roadmap of marketing tactics for each of the phases of the retention growth model; attract, engage and delight.
Competitive Landscape – using a variety of tools we will carry out research to provide you with in-depth analysis of the marketing strengths and weaknesses of your biggest competitors.
Complete Online Presence Audit – our online audit is a popular tool in its own right but is included as part of the Strategic Blueprint. From the audit you will get a deep understanding of everything is working for you online (and what isn’t).
Marketing Channels review – we will conduct a traffic light review of your entire marketing mix to show you areas that are working well, need attention or are missing entirely.
Presentation of Findings – you will hear from us throughout the process and when we are nearing completion we will schedule a time to meet with you and your team via video call. During this session we will deliver our findings and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.

Let us help you to grow your business

If you are ambitious about growing your business then we would love to put our expertise into developing a killer strategy for you. The team at Change Lanes have developed businesses of all sizes guided by the principle of putting strategy first and foremost in order to build an efficient marketing system. Let’s work together to take your business forwards.

Simply request a consultation and we will be in touch very soon.

Prices from £3,500

This is the standard pricing which can vary depending on your requirements as well as the scale and complexity of your business. A document detailing your requirements and pricing will be shared before work is commented. A scaled back version of the Strategic Blueprint is available for smaller businesses

100% money back guarantee

If after we deliver your Strategic Blueprint you don’t think you can use this information to overhaul your marketing results, simply ask for a full refund.